Bank transfer method used across parts of Europe.
Merchants using Airwallex Payments evaluate Sofort based on where their customers are, what devices they use, and how much trust a familiar method adds to checkout.
Sofort should be explained through customer preference, checkout conversion, and international acceptance context.
Offering Sofort alongside cards and other local methods can change conversion materially, especially when a merchant is entering a market where domestic payment habits are stronger than card habits.
Payment method availability still varies by country, currency, industry, and account setup, so the right mix is always market-specific.
Key points
- Checkout relevance of Sofort
- Sofort should be explained through customer preference, checkout conversion, and international acceptance context.
- Method choice affects trust, conversion, and international expansion outcomes
- Best evaluated as part of a broader payment-method mix